Here are the 10 best practices for developing a great mobile website
We ALL know that the old web is slowly dying and we are now at a key tipping point where
old meets new… You have got to be on the right side of the fence when mobile phones
will rule the world, so read this now and arm yourself with this new-found knowledge:
In a survey of over 4,000 mobile Web users,
74 percent said they would only wait 3 seconds or less for a single webpage to load before leaving the site.
You need to develop a mobile site that offers a good user experience and seamless transactions.
When it comes to your mobile presence, you have three options of mobile functionality to choose from:
1) redirecting your website for mobile users to a mobile version of your site
2) building a mobile website
3) building a mobile app.
You’ll get your greatest reach with a mobile website, and many of your loyal consumers will use your app.
1.Keep it quick
4.Design for visibility
5.Make it accessible
6.Make it easy to convert
7.Make it local
8.Make it seamless
9.Use mobile site redirects
10.Listen, learn and iterate
60% of iPhone/smartphone users browse the internet at least once per day.
• Three quarters of iPhone/smartphone users do more web surfing than they did with their previous phone.
• Smartphone users are more comfortable with advertising.
• 93% have purchased multiple Apps
• 50% are under the age of 30 yrs old, techie, and own and use at least one credit card.
• Are heavy web and email users
• Mobile internet devices, i.e. iPhones, smart phones, Ipads, etc. make up almost 8% of internet usage.
• Users of mobile internet devices are extremely comfortable with mobile financial transactions!
• 70% of the World’s population has a mobile phone; in the U.S. more kids are likely to own a cellphone than a book.
1. It WILL get BIGGER
According to what we saw at CES 2012 (a
tech trade-show) the new line-ups of upcoming
phones all boast very large screens.
Take the HTC Titan 2 and Samsung’s Galaxy
with 4.7 and 5.3 inches screens respectively
for instance. That’s pretty huge!
This means that you’ll have more space to play
around and to create user-friendly designs
(a bigger optin box for instance?)
2. Non Smart-Phone are dying
Again from CES 2012 it seems that all
manufacturers now focus on smart phones, at
least on the ‘Western’ side of the planet.
Estimates say that by 2015 90% of the
population will own smart phones, which will
translate into more traffic to your websites.
If you have access to Google Analytics open it
now and check out how many smart phone
mobile visitors you got last year in January 2011.
Then check out how many you got this month
(jan 2012) so far.
You’ll be surprised.
3. Paying with your phone will soon be a reality
Mobile payments are not widespread yet but
Google (with its Google Wallet) and others are
working EXTREMELY hard at making this
This is pretty much the next technological gold
rush, and easy mobile payments will translate
into increased revenues (and arguably
decreased privacy) for all of us.
My 2 cents? Keep your eyes open for mobile
4. It gets Faster (kind of)
With the release of data hungry phones like
the iPhone 4Gs, operators are catching up
with faster networks and better coverage
(see the LTE 4G).
This said this doesnt mean that you should
neglect your page load speed factors.
Personally if i visit a site on a mobile and
the images take a minute to load because
they are all unformatted jpegs I’ll be pressed
to hit to the ‘back’ button.
Is your site fast enough for mobile devices?
5. Microsoft is NOT out of the race
Windows 8 is coming very soon with the
ability to run on mobile phones, tablets,
laptops and desktops.
So yes a bit like Apple Microsoft will have
its own ecosystem that will communicate
Maybe it’s a good time to start looking at how
to hire a Windows Phone app developer..
6. Groupons goes mobile
Mobile coupons got very big over the past
years (check the growth of Groupon!).
Paypal has also announced that they are
planning to enter the coupon arena in the
first quarter of 2012.
So yea these annoying unsane discounts
are here to say.
If you are doing offline marketing you should
maybe consider offering a mobile coupon
set-up service to your offline clients.
7. HTML5 is around the corner (almost)
HTML5 is slowly rolling out to the web and
mobile web and it will be increasingly important
that sites are html 5 friendly
Ok HTML 5 is not due before 2014, but thats
only 24 months away if you think about it, and
some browsers like Chrome are already
supporting it (unlike IE6).
So while you don’t want to spend restless
nights learning HTML5, it might be good to
keep track of what’s happening in this field
and how this will affect your FUTURE business.
- The First 3 Steps to an Instantly Mobile-Optimized Website (hubspot.com)
- Verizon iPhone’s Impact on Mobile Marketing (hubspot.com)
- Attorney At Law Lynbrook, NY – Russell Rothberg ESQ Invitation (whatisamobilewebsite.us)
- Mobile Payments – its not about payments (chrispontonbdm.wordpress.com)
- Like a Gangly 8-Year-Old, the Mobile Web Needs to Grow Up (readwriteweb.com)
- Top 5 Smartphones under 10000 (a1etechreviews.com)
- [Infographic] Security Concerns Surround Mobile Payments and Coupons (readwriteweb.com)
- What’s more secure: The iPhone or the Droid? (paysimple.com)
- Nokia Asha 303 Is A Sleek Smart Phone (greatindiebookreviews.wordpress.com)
- Nokia in Two Years (insideview.ie)
- Beyond Email: 17 Easy Techniques to Optimize Your Mobile Marketing (aweber.com)
- 4 Simple Steps to Get Ramped Up With Mobile Marketing (hubspot.com)
- Holiday Shopping a Mobile Experience (greatfinds.icrossing.com)
- Mobile Applications vs. Mobile Websites: Do the Privacy Issues Differ? (americamobi.wordpress.com)
- Make Your Website Mobile Web Ready (smallbusinessmavericks.com)
- Kaiser Permanente Makes Electronic Medical Records Accessible to Patients Through Android App and Mobile Website (medgadget.com)
- 7 Reasons why your Auto Dealership needs a mobile website in 2012 (slideshare.net)
- Mobile phones send number to website (sciencetext.com)
- FTC Mobile Payments Workshop on April 26, 2012 (truthonthemarket.com)
- Wolverton: New Nokia phone no standout, but worth a look (mercurynews.com)